The hot seat is warranted.

Yes, Jim Schwartz inherited an absolute mess in 2009 and in two seasons got the team to the playoffs for the first time in 12 years. But that season, the Lions started a white hot 5-0. They finished 5-7 the rest of the way. From that perspective, Schwartz’s Lions appear less like a rising franchise and more like the same old downtrodden one that has just one playoff victory since the 1950s.

There’s speculation that Martin Mayhew, who took over as general manager midway through 2008, could also be on thin ice. But the problem in Detroit isn’t talent as much as how the talent is being used. The fact is that the Lions’ best player just broke Jerry Rice’s single-season receiving record, yet they still finished at least six games behind every team in their division. That suggests something is wrong their approach.

OFFENSE

Under coordinator Scott Linehan, the Lions take a very distinct approach to offense. Generally, they line up in a shotgun formation—which they used an NFL-record 68 percent of the time last year—and do little, if any, disguising, motioning, or shifting. When a team plays static like that, it’s essentially saying that its players are better than the opponents’ players. In the NFL, rarely is this statement true week in and week out. The only offense in recent years that has had sustained success with this sort of execution-based approach was the Colts’ under Peyton Manning.

The Colts took an extreme approach by not only staying static but by also lining up their wide receivers in the same position almost every snap. They did this because a) it gave them added control for running their hurry-up and b) their once-in-a-generation quarterback preferred to get as still a picture as possible for reading the defense.

The Lions employ their static shotgun for similar reasons. The problem is, Matthew Stafford is not Peyton Manning. Stafford’s superior arm strength and quick, compact release enable him to make a few highlight throws that Manning can’t make. But from an overall standpoint, Stafford is not in the same quarterbacking zip code as his fellow former No. 1 pick.

This isn’t to say that the 25-year-old can’t become the franchise quarterback Detroit envisioned. Stafford is a capable-enough progression reader and has all the raw tools. In some ways, those tools might be too good, as they’ve allowed him at times to get away with undisciplined mechanics and decisions. Last season, Stafford threw 17 interceptions and completed just 59.8 percent of his passes. His inconsistency was a big reason Detroit finished third in total offensive yardage but just 17th in scoring.

What the Lions need to ponder is how much benefit Stafford is really getting from reading defenses out of static sets. When Manning did this, he spent most of the 40-second play clock identifying ways he could exploit the defense. Stafford spends more of his presnap time just trying to figure out what the defense is showing. This is not due to lack of acuity, it’s due to the Calvin Johnson effect. Johnson is the most freakishly gifted wide receiver in history. Defenses often go to unprecedented extremes in how they double- and triple-team him. This leaves Stafford sometimes having to recognize bizarre coverages. These extreme coverages are not easy to prepare for because, more often than not, they’ve never shown up on film.

The Lions have tried to build their offense around this approach. In 2010, they signed ex-Viking Nate Burleson, whom Linehan loved having opposite Randy Moss when he was the offensive coordinator in Minnesota. In 2011, they spent a second-round pick on Titus Young. In 2012, they spent another second-rounder on Ryan Broyles. Sadly, they have little to show for any of those moves. The 31-year-old Burleson is facing an uphill climb back from a brutal broken leg suffered last October. After a promising 2011 season Young became a disciplinary issue and was released last February. Broyles is recovering from a second major knee injury in two years. The only certain ancillary wideout on the roster is Mike Thomas, and part of what’s certain about him is  that he’s too small and limited to play a significant full-time role.

The Lions were still able to feed Johnson last season, but their offense as a whole never seemed to have much rhythm. And Johnson’s numbers were a bit illusionary, as more than 20 percent of his yardage came in the fourth quarter when the score’s margin was eight or more.

Reggie Bush has the skillset to diversify the Lions’ offense and help them regain what they lost as a result of Jahvid Best’s concussion problems.

Of course, it’s possible that Detroit’s lack of rhythm last year had less to do with its wideouts and more to do with its backfield. This shotgun system was originally built with Jahvid Best in mind. In 2010, Mayhew traded back into the first round to draft Best because he recognized that the 5’10”, 199-pound University of California star’s superb quickness, agility, and receiving skills could give some unique dimensions to Detroit’s space-oriented attack, especially in light of the fact that Best would not only be on the field with Johnson, but also with two flexible tight ends: one a viable run-blocker and slow-but-smooth short-area pass catcher (Brandon Pettigrew) and the other a lanky, nimble all-around receiving threat (Tony Scheffler).

When concussions derailed Best’s career, part of the Lions offense went with him. The only five games in 2011 for which he was completely healthy happen to be the same five games Detroit won to start the season. Best averaged 19 touches and 112 yards from scrimmage in those contests.

With this in mind, the significance of the Reggie Bush signing is hard to overstate. Some see the eight-year veteran as a disappointment, given that many thought he’d one day warrant his own wing in Canton. But Bush’s inconsistencies aside, his skills have always commanded special attention from defenses, which is valuable to an offense. Those skills are nearly identical to what Best offered. What’s more, in his two years with Miami, Bush became a respectable between-the-tackles runner. There’s not really a demand for that in Detroit’s system. However, there is a demand for more of a run mixture in Linehan’s play calling. That can now be met, as Bush has the initial quickness and acceleration needed to run out of shotgun.

DEFENSE

Just as on offense, the Lions take a fairly vanilla, execution-based approach on the defensive side of the ball. While coordinator Gunther Cunningham has recently scratched his creative itch with some amoeba blitzes and varied fronts in passing situations, the Lions stick mostly to the wide-nine, two-deep, 4-3 zone concepts that Schwartz prefers.

This approach requires a dominant front four. Mayhew knows this. Since his first day on the job, he has told anyone who will listen that his top priority is keeping the defensive line stacked. His first pick as a GM was spent on Ndamukong Suh. His first-rounder the next year was spent on defensive tackle Nick Fairley. His first pick this past spring was used on end Ziggy Ansah.

Taking Ansah at No. 5 amounts to a colossal gamble. The Ghana native has immense talent and only three years of football experience. He started just nine games at Brigham Young University. The hope is that he can become the next Jason Pierre-Paul. The Lions need him to make that leap almost right away, as Mayhew’s decision not to re-sign Cliff Avril left this front four bereft of its only consistent edge player.

The Lions are also taking a small gamble in betting that free agent pickup Jason Jones can thrive as a defensive end. Even though he’s more of a natural one-gap tackle, Jones should be an upgrade over what the Lions got in this spot from the rapidly declining Kyle Vanden Bosch last year—if Jones can avoid the injuries that have hounded him the past few years.

Jones should get opportunities to line up at tackle in nickel situations. That would buttress Detroit’s speed inside and outside, as replacing Jones at end would be fourth-year pro Willie Young, who has an extremely fast first and second step. The Lions would presumably also like to find some reps for last year’s fourth-round pick, Ronnell Lewis, and this year’s fourth-rounder, Devin Taylor.

When Jones slides inside, he’ll usually take the place of Fairley, as Suh played a hefty 85 percent of the snaps last year. Suh’s personality will forever keep alive the ongoing debate about his “dirty play.” (For what it’s worth, he drew only three flags last year.) More important is the debate about whether Suh is really the game-changing force he was as a rookie. Since having 10 sacks and 49 tackles in 2010, he has had 12 sacks and 50 tackles total. But to a certain extent, Suh’s shrunken numbers belie his actual impact. As a rookie, he primarily shot gaps from the three-technique. More recently, he has selflessly lined up at the one-technique, where he’s practically guaranteed to draw a double team from the guard and center.

A persistent problem with Detroit’s front four is that their all-out aggressiveness leaves them vulnerable to trap runs and other forms of misdirection. Stephen Tulloch and DeAndre Levy are also at risk here. The speed and assertive open-field hitting that makes them solid, occasionally spectacular, three-down linebackers can also leave them susceptible to over-pursuing against misdirection runs and screen passes.

Part of this is just a consequence of playing fast in Detroit’s run-and-chase zone scheme. Over the past two years, part of it has also been a consequence of not having a healthy Louis Delmas. The fifth-year pro cleans up a lot of messes, both as a swarming attacker in the box and as a rangy help-defender back in coverage.

The hope is  that Delmas can stay healthy after missing 13 games over the last two years with knee problems. If he can’t, the Lions have made provisions. After suffering through the likes of Amari Spievey, Ricardo Silva, and Don Carey at safety, they wisely invested $23.5 million over five years ($5.25 million signing bonus) in free agent Glover Quin. The ex-Texan is a solid run-stopper and capable pass defender from either the third level or box. His arrival should stabilize the starting strong safety spots and improve Cunningham’s gradually expanding sub-package concepts. Quin will have to adjust to more zone concepts after mostly playing man-to-man against tight ends in Houston, but that shouldn’t be a problem in this fairly straightforward scheme. To buttress their porous safety depth, the team signed Chris Hope, who can back up Quin and Delmas.

The Lions also are likely to be better at cornerback with last year’s third-round pick, Bill Bentley, now healthy in the slot and second-round rookie Darius Slay starting opposite either Ron Bartell or, more likely, Chris Houston. The youth at this position is a little concerning given that corners in a Cover 2 have to rely more on making reads and less on athleticism. But the risks in playing youngsters there don’t begin to outweigh the benefits of having improved athleticism in these spots.

SPECIAL TEAMS

For the first time since the dawn of the Clinton Administration, someone other than Jason Hanson will be the kicker in Detroit. For this season, that someone will be maligned veteran David Akers. There’s also a new punter, Sam Martin, who was drafted in the fifth round. And, fittingly, there will also be a new returner, since Stefan Logan was not re-signed. If receiver Michael Spurlock makes the final roster, he figures to get the job. On rare occasions, you’ll see Reggie Bush handle punts.

BOTTOM LINE

The offense hasn’t been the problem in Detroit, but it also hasn’t been strong enough to carry this team the way it was built to. If the arrival of Bush can’t fix a lot of the miscellaneous problems, the Lions will have to make schematic adjustments to better capitalize on their weapons. If that can’t be done, another double-digit loss season is in store.